Closing out the BottomFive MLS Series, is the New England Revolution. There isn't an easy way to say this except to just say it, this logo desperately needs a makeover. The Revolution is the last remaining club, of the initial 10 founding clubs of the MLS, to re-brand. Compare their logo to the rest of the league and you can clearly see the need for an upgrade. If you remember the World Cup logo from 1994, you'd notice some similarities. As the Revolution based their logo off of it and the American flag. Knowing how important the flag and its colors, I knew I needed to keep certain elements.
See the development below of #1 on the Bottom Five; and as always, let me know your thoughts!
Now the version of the logo I have on the right, is one that includes the club name. However, the logo is primarily used without the supporting text. It simply consists of just the star soccer ball and the red stripes.
I love grunge design, abstract, asymmetrical work, it just doesn't work here. With the owners of the club also owning the New England Patriots (Football team in the NFL) I would think they'd be able to come up with a strong logo.
This was another very tough challenge but after doing a lot of sketching, I came down to one idea and worked off of that. Usually when I sketch, I only really sketch about 70% of the final logo, the rest is done on the computer. I get impatient but then again it is faster. I had my work cut out for me on this one, but I was excited to try something different.
Here were my main objectives for this logo:
- Create a shield
- Include name, New England or Revolution
- Tell a story
This logo got a longer treatment, as opposed to doing a re-brand in half a day, I spent three days working on this one. It's the final one, I had to give it a royal treatment.
As I mentioned before, a lot of sketching was involved in this logo. So I'm going to show you visually rather than tell you.
As I was looking up patriotic and American inspiration, an idea started to develop. That idea required me to do a lot more sketching than what I was used to, but it was a rainy weekend, and so I spent the time working on my drawing skills. Can you tell what I wanted to include in the logo yet? See below.
As my sketching went along, my excitement grew for how well things fell into place. After finishing the tattered flag look, I scanned it into the computer and began building the logo. Having already solidified the design on paper, it was pretty straightforward turning it into a vector image.
New England Revolution, in my opinion, should be the only team in red, white and blue. This is the only club that I did not modify the blue, as almost every team in the league has blue in its scheme.
I didn't want to include the word Revolution in the logo. Instead I wanted to convey Revolution with the rifles in the middle, to signify a revolution in arms.
Thanks for reading! that's the last part of #BottomFive of the mls!
Stay tuned for more!
Are you a PDL, NPSL, USL, NASL, or amateur league soccer team in need of a logo? Contact me!
Want to know how I rate these logos? Here's a little breakdown:
Originality- What makes the logo its own? Does it stand out among the rest, or blend in?
Creativity- Is there that special thing that makes it stand out? What sets it apart from the others in a special way?
Color Scheme- I'm looking for 1-3 colors, maybe four, at the very most five, if they're used well.
Agree? Don't agree? Leave a reply!